Trend Setting

The rise of car sharing
The concept of car sharing is not new. In fact, many families across the nation practice it every day. But what about sharing a car (or cars) with complete strangers? Thanks to new technology, companies – most notably zipcar® – are beginning to find success in providing car-sharing services in urban areas and college campuses across the country.
The key to the successful implementation of this idea is the keycard technology. Companies like zipcar® and I-GO (a Chicago-based non-profit company) equip their cars to be locked and unlocked via a box located on the windshield. A member simply needs to reserve a car, go to its location and unlock the car using their membership card.
Inside they’ll find an actual key to start the car. Zipcar® requires the user to lock and unlock the car every time they leave it using their membership card, while I-GO members use the actual key and only use their membership card again to lock the car when they are finished using it.
With zipcar®, users search online for nearby available cars then make a reservation for a few hours or the entire day. Rates are generally around $10 an hour and $70 for an entire day. There is an annual membership fee that starts at $50.
For those who do not have enough use of a car to rationalize buying one, this service is a great solution for the times when they do need the use of a car.
For more information, visit:
https://www.zipcar.com/
http://www.igocars.org/