Editor's Note

You can’t have a successful business without customers. They are your bread and butter. While most people know this, not every company demonstrates knowing this. In a competitive economy, customer service can be the defining factor between you and someone else. That is why Get to Know Your Customers Day on July 16 is a holiday in which every company should take part!

By wanting to get to know your customers, you are showing them you care about them. While I love getting coupons in the mail and I’m always on the hunt for a good sale, I most remember the companies that send out personalized coupons during times of the year that are special to me, like my birthday or anniversary. While I realize this service is most likely automated, I know that they took the time to request personal information from me.

In the article Get to Know Your Customers Day!, writer Drew Stevens, PhD, offers up a few ideas on how to show your customers you appreciate them.

• Send a thank-you note to every client, past and present. Leave the sales pitch out of it—just thank them for their business.
• Market a special sales promotion or offer a free gift based around showing appreciation for them.
• If your organization is small enough, give your customers a call to thank them for their business.

Just as we all remember lousy service, we also remember exceptional service. Remember that great server who was extra pleasant at the restaurant you went to for lunch? You probably told all your co-workers about it. All it takes is a little extra effort to stay on top.  

I want to get to know you, Pen Pal readers! Share your thoughts with us by leaving a comment below!

Christy Wolf, Editor